Do I Need To Use A Landing Page?
All the products that you want to sell online are ready to go. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your site.
Your mind is now set to being the next most successful online business person EVER! But is there anything else that you might have forgotten to prepare? How about your landing pages? Are they all set for your business, fully up and running?
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or an ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.
Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are they making a big mistake? Or should you be creating landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But, if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your ads!
Why? Here are a few reasons why you need to use landing pages.
Reason no. 1:
It is the only way you earn conversions in an affiliate marketing program.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.
It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product?
Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get me wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!